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The BL RAG is dedicated to the idea of free expression, thus we welcome and encourage reader  commentary on current events and issues, music, sports, or other topics of interest, no matter what one's political leanings or worldview.

  

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Sunday
Oct182009

How To Attract Interest From A Multinational

(Hat tip to Cartoon Brew)

So, there's this new ale in Australia...and, as producers of new products are wont to do, the brewers secured the services of an advertising agency.  Well, the advertising agency apparently pitched the idea of "Anything But Sweet" for this new raspberry ale.  So far, so good - but then the advertising agency apparently went somewhere you just don't go...

Yes, that's right; they decided to hijack Snow White and the Seven Dwarves.  Of course, they couldn't keep those cutesy old names, so allow me to introduce to you these alter egos of the figures from your childhood:

Long story short - the site for the ad campaign is not only gone, but already replaced by what appears to be a domain squatter.  The ad agency's site has been scrubbed of all references to the campaign, and I'm guessing that one LARGE copyright infringement action is being dropped on their collective heads.

Don't mess with the Mouse...

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